Five stages. One loop.
The framework connects the disciplines, and your scope decides which stages we manage. The stages are not a straight line. They run at the same time and depend on each other: creative is in production while campaigns run and follow-up works the inquiries they bring, and each month's results adjust all of them.
Insight
Know the market, the buyer, and the next opening before anything gets made.
- Market and competitor watch
- Buyer and account mapping
- Message testing
- Quarterly roadmap
- Monthly brief
- Target account lists
- Which messages earn replies from the buyers who decide
Hands Creative a story, an audience, and a date.
Creative
Make the work people stop for, on your brand, and built to be measured.
- Campaign concepts
- Writing and design
- Web, video, and motion
- Proposal graphics
- Campaign assets
- Pages and landing pages
- Decks and one-pagers
- Which headline and visual earn qualified responses, not just clicks
Hands Acquisition finished assets on the launch date.
Acquisition
Put the work in front of the right people, in the places they already pay attention.
- Social media management
- PR and trade press
- Executive posts
- Paid campaigns aimed at relevant roles and accounts
- Events and meeting booking
- Social posts and community replies
- Placements
- Live campaigns
- Booked meetings
- Reach inside target accounts, and which channel brings qualified interest
Hands Lifecycle every inquiry, tagged by source.
Lifecycle
Turn interest into conversations, stay useful until people are ready, and keep customers informed, onboarded, and coming back.
- CRM setup and upkeep
- Inquiry routing and follow-up
- Onboarding and customer updates
- Newsletters, reviews, and referrals
- Routed inquiries
- Sequences that run
- Onboarding and retention emails
- Time to first reply, how many inquiries become conversations, and which customers come back
Hands Attribution each inquiry and what came of it.
Attribution
Connect recorded inquiries and opportunities to their sources, and say plainly what the evidence supports.
- Tracking and source tagging
- Dashboards
- Pipeline influence
- Monthly scorecard
- Quarterly review
- What the evidence supports, where visibility is incomplete, and what to test next
Credit is not causality. The report keeps the two apart.
Results go back to Insight.
Each month's results change the plan. A message that earns replies gets more room, a channel that brings no qualified interest gets cut, and a question buyers keep asking becomes the next piece of content.
Watch a goal move through the system.
Pick a goal on the home page and step through all five stages, with the work each one produces.
Open the explorer